Developing better products, faster, that exceed customer expectations the first time, every time
Rapid Product Development is the integration of design, manufacturing and marketing using a systematic process to initiate, research and develop successful products in the shortest possible time.
Operating both as a research center and as a consultancy, the Centre for Rapid Product Development offers a range of competencies and expert knowledge that add value to New Zealand industry.
The Centre's key objective is to develop a range of tools and techniques for adding value to the product development process, particularly in the areas of design quality, Human Centered Design (HCD), and speed to market. These tools and techniques range from fuzzy front-end management tools, to on-line design tools, to novel rapid prototyping methods.